Superstar Mohanlal’s Odiyan, Lucifer and Pranav Mohanlal’s Aadhi are the most awaited Malayalam films releasing in coming years. The films produced by Aashirvad Cinemas have already started making a record pre-release business. Amritha TV bags the satellite rights of next five films of Ashirvad Cinemas.
The satellite rights of upcoming films bankrolled by Aashirvad Cinemas have fetched a record price for Antony Perumbavoor even before their theatrical release. According to reports,Amritha TV has purchased the television rights of Mohanlal-starrer Velipadinte Pusthakam, Odiyan, Lucifer and Shaji Kailas Movie and Pranav’s debut Aadhi. However, the price details of the both the deals remain undisclosed.
In the last few years, satellite rights of all the movies produced by Aashirvad was bagged by industry giant Asianet. But this time, Amritha bagged the rights of next Five films for a whopping sum. According to recent reports, there were a huge competition for Aashirvad films by Asianet, Flowers, Mazhavil and Amritha. And finally, Amritha won the race.
Last year, television channels have increasingly shown less interest in buying satellite rights of new films due to various reasons, including high rate of piracy in Kerala. The channels have cut down the satellite rights price in the past year. Among Onam releases, the only film which managed to get 5 crores as the satellite right is Mohanlal’s Velipadinte Pusthakam. All other Onam releases failed to get a good sum.
This year, satellite rights of several big-ticket films have already been sold. Only few movies like Munthirivallikal, 1971, The Great Father and Villain managed to get 5 crores as satellite rights.
Most Anticipated Movies of Malayalam Cinema
Among the next five Ashirvad films, Odiyan and Lucifer stands top in expectation wise. Odiyan, the fantacy thriller, directed by VA Shrikumar will go on floor by next week. The film captured the imagination of the audience ever since the project announced. The buzz around the film only grew strong after the filmmakers released the first look poster unveiling the stunning look of Mohanlal.
Odiyan is director VA Shrikumar’s debut film. The director will enter to the works of Magnum opus Randamoozham: Mahabharata once the Odiyan is finished. While Shaji Kumar handles the DOP, Peter Hein do the action choreography.
Lucifer, meanwhile, is another most-awaited film that will start rolling in next April. Director Prithviraj has assembled a dream team of technicians for the big-ticket film.
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